To the Staff and Readers of this American Icon;
As a loooong time reader of this magazine(I'm not much younger than
Freiburger), I feel that I must address some things that have been bouncing
around in your magazine and in the automotive press as a whole recently;
this lament of the lack of interest in American iron, and the effect that
has had on the speed shop industry and related businesses. First and
foremost, to those that build and drive import technology-you are every bit
as American as the guy driving the '69 Camaro; I am currently serving in the
Marines, so anybody who wants to question my patriotism over this issue is
more than welcome to give it his best shot, with fair warning of the
consequences. If you are lamenting the burgeoning pressure from foreign
suppliers of cars and parts think of this, and think hard; we only have
ourselves to blame. I will now give you an example; Harley-Davidson at one
time, during Mr. Freiburger's and my youth, was owned by AMF, a company many
of you new readers are too young to have even heard of. During this time,
the much-lauded quality of their product declined sharply, and the only
thing that kept the company afloat was the faith and pride that "patriotic"
individuals such as enlisted military and much of the working-class
population held for their last remaining American motorcycle company. The
1980's came along and Harley got an infusion of fresh thinking engineers who
created the Evolution engine, and forsook tradition for reliability by
rubber mounting the engines and better counterbalancing the crank, both
things that could have been done decades earlier, advances in metallurgy
aside. Now, looking at this vastly improved, much more functional motorcycle
one would think that the company who was saved by greasy, sweaty,
hard-working, hand-mangling home mechanics would turn around and make the
bike easier for those same people to achieve, as a reward for their long
suffering devotion, but not so. As I write this letter I have to state that
the lowest ranking enlisted Marine who can afford a Harley and still
maintain financial responsibility as a Staff Sergeant(E-6), and that's still
iffy. And in a land of 6-footers, don't even mention the Sportster. Why the
high pricing? R&D? Give me a break; the Evolution was just that, an
evolutionary step in the same archaic yet functional v-twin that had been
around for decades. Unions? Nope, for those same blue-collar gents were
taking cuts in pay or even delays in pay to get Harley back on their feet.
The answer lay in one simple word; greed. Where there was an American
institution now there is an investment. Remember that word. In return the
interest in less expensive Japanese motorcycles of different styles that
could match and exceed the American bike on all levels took root, and other
American motorcycle companies were created. Does this sound familiar yet?
Our predecessors were the first generation in which automobiles were
designed and marketed for in history, as I found out in a marketing class in
college. It was this spoiling of our then youth that created this greedy,
mine-mine-mine if-you-have-to-ask-you-can't-afford-it mentality that has
totally screwed the current generation out of d@%n near every domestic 2
door v-8 available from 1965 to 1972. What idiot has the sheer audacity to
charge $50,000 for a *^%&% clone of a muscle car??? Another, more relevant
example; why are there no more Camaros or Trans Ams? Simply put, General
Motors couldn't rationalize losing Corvette buyers for cars that cost half
as much and with minimal cash outlay could be made to perform as well as the
flagship. General Motors needs to take a long hard look at what Ford is
doing; where Ford looks at what sells the most, GM looks at what sells for
the most.
Why in the world should we, the originators of the Muscle Car and
everything that goes with it, have to outsource our creativity to another
country????? I'm not putting anything against the Australians, but the GTO
is completely uninspired as far as looks go. People don't want a larger
Cavalier with a V-8; they want, and pay attention General motors, three
things; it has to be mean, in looks and performance; it has to be fast, but
think more quarter-mile than autobahn; they must last. This generation is
all too familiar with the phrase "designed obsolescence" and we're tired of
getting screwed by it. Follow Ford's example and put your customer first for
a change-look at your past and build a retro Camaro. A '60's Camaro. I know
plenty of people in this country who would love to spend their free time at
your design offices doing nothing but go over old pictures and ideas from
the past in an effort to build a better car. You have been served notice,
GM; get off your bloated, unmotivated corporate butts and get back to work,
where you should be or your future customer base will let YOU get bought out
by an AMF, and this time you won't be the last American car company, so I
don't think you last too long. I am going to send copies of this to other
mags as well, so don't think you're getting off light. You owe this to the
people who have kept you in business al these years.
R/S,