|
Thoughts Pertaining To Youth, CAR CRAFTERS and MAGAZINES
In 1953, Zora Arkus-Duntov wrote a famous "memo" (think Jerry McGuire) to Chevrolet's managment. Duntov's thoughts, in part, formed the basis for the dramatic shift from Ford's Flathead V8 to the SBC as the world's most popular "Car Crafting" engine.
Dr511scj, in the spirit of Zora, has updated this milestone memo with the Editors of CC in mind:
"The Car Craft movement and interest in things connected with hop-up and speed is still growing. As an indication: the publications devoted to hot rodding, Car Crafting, "tuning" and hop-upping, of which dozens have a very large circulation and are distributed nationally, grow in number and diversity each year, including some which didn't even exist much more than a decade ago.
(Except for a few brand-specific titles) from cover to cover, they are full of Chevrolets and imports. This is not surprising considering that the perception is that the majority of Car Crafters are eating, sleeping, and dreaming modified SBCs, B-Series Hondas, Scions, WRXs and twin-turbo Supras. Most readers know Chevy and import parts from stern to stern better than the factory people themselves.
A young person buying a magazine for the first time immediatly becomes introduced to imports and Chevrolet. It is reasonable to assume that when these Car Crafters buy transportation, they buy imports--although a dwindling few "Buy American" diehards still struggle with Chevrolets. As they progress in age and income, they graduate from jalopies to second-hand imports and Chevys, then to new imports and Chevys. Accordingly, their magazine purchasing habits track these trends.
Should we consider that it would be desirable to make these youths more open-minded? I think that we are in a position to carry out a successful attempt. However, there are many factors against us:
- 1.Loyalty and experience with imports, Chevy, and the magazines devoted to each of them.
- 2.With some exceptions, the hop-up and publishing industries are geared with [sic] imports and Chevy
- 3.Law of number-thousands are and will be working on imports and Chevys for active competition.
-4. Sanctioning bodies outlaw or restrict overhead cam and hemispherical V8s
- 5.Appearance of Chevy's cheap, antiquated overhead valve Gen III and Gen IV V8s, now years ahead of Ford's advanced 3V Cammer and upcoming 5.4 DOHC Cobra.
When the superior line of Ford Modular V8s appeared, there were remarkably few stories in NON-Ford magazines about developing these, and none too successful. Also, the appearance of DaimlerChrysler's new HEMI was met with reluctance even though the success of the old early and late HEMI in drag racing conditioned editors and readers to the acceptance of HEMI power.
Like all people, CAR CRAFTERS are attracted by novelty. However, bitter experience has taught them that new development is costly and long, and therefore they are extremely conservative. From my observation, it takes an advanced Car Crafter some three years to stumble toward the successful development of a new design. The newest Modular Ford Cammers and DC HEMIS will be in this stable between today and 2008.
The slide rule potential of both the Modular Ford Cammers (SOHC, 3V and DOHC) and DC's HEMIS is extremely high, but to let things run their natural course will put them YEARS behind-and then not too many Car Crafters will pick anything but Chevy or imports for development. One factor which can largely overcome this handicap would be the availability well-written, easy-to-follow, how-to build-ups, dyno tests, flow bench reports and project cars involving Cammers and Hemis. A second factor is to recognize and encourage development of Cammer and Hemi powered cars by featuring them regularly in Car Craft and at Car Craft-sponsored events.
If the use of the Ford Cammer and Hemi engines would be made easy and the very first attempts would be crowned with success, the appeal of these new engines will take hold and they not have the stigma of expensiveness like the Cadillac Northstar or advanced European exotics, and a swing to FORD and MoPar muscle --as well as Car Craft Magazine-- may be anticipated. This means the development of a range of special stories and series on Cammers and HEMIS -- analyses, builds, swaps dyno tests, shoot-outs, photo spreads, Ford and MoPar event coverage, junkyard safaris, TURBOCHARGERS INSTALLATIONS and such-- should be made available to the public.
To make good in this field, the stories must pertain not only to the Cammer and HEMI engines but to chassis components and engine swaps into older platforms (such as a variety of RWD Fox-Body Fords and dirt-cheap '70s RWD MoPars) as well.
These thoughts are offered for what they are worth-one man’s thinking aloud on the subject.
Signed: Dr511scj (with apologies to Z. Arkus-Duntov) Dated: Good Friday 2005 If its not TURBOCHARGED, you're not finished yet . . . .
|